Posted on November 3, 2014 by - Uncategorized

ClickZ kicks off on Monday November 3rd at the beautiful Palmer House Hilton in the heart of downtown Chicago. The Palmer house is only a few blocks from Millenium Park and its famed bean structure. The Art Institute of Chicago is also only a block away from the event.


ClickZ just completed a #TreatmetoCZLChi Twitter contest where platinum passes to the event were given away to two individuals who creatively tweeted about why they were excited for the event. You can see the two winning tweets here and here


Across 4 days ClickZ features 10 different tracks and over 40 sessions. Take a look at some of the sessions we are most excited for:


#CZLChi: Day by Day


Monday at ClickZ is considered a training day before the main conference begins. Throughout the day are four sessions covering User Experience, email marketing, web analytics, and content promotion. If you are new to ClickZ you should attend the Newcomer’s Meetup at 5:30.  The day ends with a Meet & Greet where you can network with the rest of  your fellow ClickZ attendees.


Tuesday kicks off the main conference with an opening keynote from futurist Brian Solis. Brian will present on The A.R.T. of Engagement which focuses on “the importance of experience in each of the four moments of truth”. Did you know that our brains process images 60,000 times more quickly than text? This is just one of the many reasons that visuals are an important component of your marketing program. Krista Neher will be leading a session on Using Visuals to Generate Break-Through Results from Social Media . The beauty of an industry leading event like ClickZ is how thought leaders from a variety of different digital areas converge to share best practices. The Experts Roundtable is a fantastic example of ClickZ showcasing expertise in a variety of areas.


Wednesday starts off with a keynote from Greg Stuart, CEO of the Mobile Marketing Association, on where mobile marketing currently stands as well as what is in store for the future. One of the most talked about trends in marketing today is native advertising and its affect on the integrity of journalism. Fortunately for #CZLCHI attendees there is a session all about native content led by Lauri Baker of the Huffington Post. To wind down the day we have a happy hour  which gives attendees a chance to network with presenters.


Thursday is the final day of ClickZ Chicago and it is packed with fantastic content across 12 sessions.  In the morning you can learn 12 Tips for the Perfect Email Campaign from Sundeep Kapur of Allied Solutions. Marketing in a Multi Screen World teaches attendees best practices of campaigns that reach customers across more than one device.


Get Connected With the ClickZ Mobile App


We are thrilled to be powering the ClickZ mobile social networking tool. This means that your event experience is not limited to your time in Chicago!  Before, during, and after the event you can harvest the power of ClickZ on your mobile device.


Through the application you can do all of the following:


Download the application for iPhone or Android and join the conversation today!

Thank you to Yahoo , ResponseTap, dac Group, Majestic, TrustPilot  and the rest of the ClickZ sponsors for supporting this fantastic event!

Posted on October 29, 2014 by - Uncategorized

It is hard to believe that two days have passed since we saw legendary basketball player and businessman Magic Johnson open the main DMA conference with his engaging and informative keynote session. These past few days have been full of fantastic data driven marketing insights. Here are some of the numbers that make us feel that this year’s DMA has been the best one yet:


  • 2235 attendees actively engaging on myDMA2014
  • 376 presenters across 246 sessions
  • Four topics that over 200 attendees marked interest in:
    • Email
    • Analytics
    • CRM & Loyalty
    • Mobile


In hopes of making your last day at DMA the best it can be we thought we would share a short preview of what we are excited for:


As marketers we know the importance of a call to action.  All of our marketing messages have led up to this moment.  This is a make or break opportunity where we ask our target to consider making a purchase. One of the first sessions, led by Austin McCaw and Jon Powell of Marketing Sherpa, focuses on this important task: Overcoming the 3 Most Common Mistakes Marketers Make in Their Calls-to-Action.


Even though eCommerce is still less than 10% of overall commerce we know that this number will only increase in the coming years. Fortunately for DMA Attendees there is a session designed for taking your business online: 16 Things You Wish You’d Known When You Started Selling Online led by Evan Carroll of Channel Advisor.


Marketers and sales teams love to talk about the future and how utilizing their products will make it so much better. DMA has a session entirely dedicated to the future: What’s NeXt: A Look into the Lens at 2015 and Beyond.


Even though the event is ending that doesn’t mean your connections to the DMA community need to stop once you leave San Diego. There is a vibrant DMA Community on Linkedin that we definitely recommend joining.  The easiest way to stay engages is with the myDMA2014 application you have been using for the entirety of DMA. The application will be up and running after the event ends so you can stay in touch with your new friends and connections.


Through the application you can do all of the following:

Download the myDMA 2014 app for iPhone or Android and join the conversation today!

Posted on October 27, 2014 by - Uncategorized

Football fans spend all year waiting for the Super Bowl. For data driven marketers their “big game” is the Direct Marketing Association’s annual conference and exhibition. DMA14 bills itself as “The Global Event for Data­-Driven Marketers.” Monday October 27th is the kickoff of the main DMA event. Since we are proud to be powering the MyDMA2014 social networking tool and mobile app we thought we would give a short preview of DMA’s first day

The morning keynote featuring Magic Johnson and JoAnne Monfradi Dunn already has 532 attendees and will be a great kickoff for DMA14. Magic Johnson will address the crowd and focus on two important themes of DMA14: engaging with consumers and business as a force for good.

The number of channels to reach consumers is growing exponentially. One of the few constants through all this is email marketing and it should come as no surprise that email marketing will be a major focus at DMA14. Already, 232 attendees have noted that they are interested in email and an additional 171 indicated that they can help with email.  Email sessions this week include:

Over 500 attendees have mentioned that they are attending these sessions.

One of the most important aspects of any event is the opportunity get to know your fellow marketers. What is special about the first day of DMA14 is that attendees have routes to engage with others in both digital and non-­digital forms.

Digitally, the MyDMA2014 social networking tool was released in early October which allowed participants to follow and chat with other attendees over two weeks in advance of the event. For more info on the best ways to use the mobile app, check out our comprehensive DMA14 preview posted earlier this week.

Tomorrow there will be plenty of opportunities to mingle amongst the DMA14 crowd beyond the typical slideshow-based presentations. Three of our favorite networking events are:

We hope you are as excited as we are for the first day of DMA14. Let us know what sessions and topics you are enjoying by tweeting with with the hashtag #DMA14.

Posted on October 24, 2014 by - Uncategorized

We are tremendously proud of how Vivastream can help an enterprise make sense of its event data. We believe that one of the most important manifestations of this help is with a company’s marketing function. Utilizing Vivastream’s Audience Intelligence Engine helps businesses know more about their community members than ever before.


Posted on October 20, 2014 by - Uncategorized

DMA2014 kicks off on Saturday, October 25 and we couldn’t be more excited, especially since it’s in beautiful, sunny San Diego!  At Vivastream we are data junkies so an event focused on data-driven marketing is right in our sweet spot. Here is a preview of the event so you can make the most of your DMA experience.


More than 100 speakers will present 150 sessions across six days. The main conference is bookended by two workshop series which will help every marketer get up to speed on the latest and greatest in industry best practices, strategies, and solutions.



DMA2014: Day by Day

Start your DMA experience on Saturday by attending one of eight workshops offered. That evening there will be a short international meet and greet followed by the anticipated DMA2014 Launch Party.


Sunday features the second halves of the eight workshops and the exhibit hall opens in the afternoon.  At the Innovation Award Reception, four awards will be given out and attendees will have the opportunity to network with the winners.


The main conference officially begins Monday with a three-part opening keynote. Wunderman’s Gary S. Laben will lead a conversation with executives from Shell and Air Canada followed by opening remarks from the DMA. The third part of the morning features NBA legend and entrepreneur Magic Johnson speaking about creating meaningful customer experiences.  Don’t forget to hit the expo hall, attend sessions and then network the night away at one (or all!) of the many parties hosted by various companies.


In addition to the exhibit hall and concurrent sessions, Tuesday features 15-minute 1:1 guru sessions on a variety of topics. Later that day there will be a Halloween Happy Hour and the ECHO Awards Gala so don’t forget to pack your tux or cocktail dress.


Wednesday and Thursday feature a variety of workshops and concurrent sessions. Be sure to check out What’s NeXt, the final session of DMA that will take a look into the future of data marketing.



Get Connected With the myDMA2014 Mobile App

We are thrilled to be powering the myDMA2014 mobile app for the fourth straight year. This means that your event experience is not limited to your time in San Diego!  Before, during, and after the event you can harvest the power of DMA2014 on your mobile device.


Through the application you can do all of the following:


Download the myDMA 2014 app for iPhone or Android and join the conversation today!


Thank you to the Adobe, Japs-Olson, Selligent, Teradata and the rest of the  DMA 2014 Sponsors for supporting this fantastic event!