Posted on October 16, 2014 by - Uncategorized

For the past 3 years, we have been a team of data junkies building event technology.

Today, we go back to our roots.

Vivastream is proud to announce the launch of our Audience Intelligence Engine, designed to bridge the lead generation gap for CMOs and event marketers.  Our goal is to deliver insights and qualified leads from events to your sales team – more efficiently.

Bridge events and sales

Prior to starting Vivastream, we spent a decade building solutions that enabled Fortune 1000 companies to make data-driven marketing decisions.

As we became ingrained in the B2B event industry, two trends stood out to us:

  1. The information captured at events is exploding, both in volume and complexity.
  2. There is no easy way to understand what all of this data means.

By focusing on our core competency – data intelligence – we’re helping to shift the discussion from “did people enjoy my event” to “did my event drive sales”?

Please take a moment to check out our new website, and feel free to give us a shout if you’re as excited about the new direction of Vivastream as we are.

 Viva!

 Nick Fugaro, CEO

@vivastream

Posted on October 9, 2014 by - Uncategorized

Evolution of Event apps

 

Across the four major app ecosystems there are over 2.1 million mobile applications available for download. Even though they are taking over the way we browse the web, mobile applications are fairly new to the Internet. An even newer subset of mobile apps are event apps which are designed to be used by attendees at professional conferences, events, and tradeshows. Since Vivastream is part of this ecosystem, we thought it would be beneficial to highlight how the industry has evolved over the past few years.

 

Phase 1 (2011-2012): The First Apps

First generation event applications were mostly focused on digitizing an event’s agenda. These applications were created to show attendees what, when and where sessions were being held. In many cases, this was merely displaying the agenda as a PDF that did not offer any interaction by the user.  Other instances allowed attendees to build their own agenda for the specific event.

 

Phase 2 (2012-2014): The Learning App

The next evolution of event apps were built to improve an attendee’s overall event experience. Through integrated, in-app messaging, these applications allowed attendees to provide feedback to presenters and event organizers.  More advanced apps included surveys and polls as additional tools to submit responses.

 

Phase 3 (2014 – Present) : The Analyzing App

The current era of apps for professional events is marked by gaining insights from the event in real time, which is a multi-step process. First, all the signals need to be collected from event activity such as check-ins or discussion involvement. Second, these insights are ranked and scored by topic. The third and final step is where Vivastream noticed an untapped market. Unlike other apps, Vivastream doesn’t just leave this valuable information in the event application.  Rather, our proprietary software pushes this information to our clients’ sales and marketing platforms. This is the magic that allows insights gleaned from events to be used for sales and marketing efforts long after the event has ended.

Posted on September 29, 2014 by - Uncategorized

As it is for most new employees, the on-boarding process can be daunting as tons of new information is uploaded into the new hire’s brain. I understood what Vivastream did, but I wanted to learn more about who Vivastream is as an organization and technology game-changer. So one of the first things I did when I started was interview team members to get a better understanding of the company, its mission and the people who are Vivastream. One of my favorite stories was how Vivastream was founded and I thought sharing this story with our you, our community, would shine an important light on what makes this company so special.

In the late 1990s Nick Fugaro, now Vivastream’s CEO, and Steve Francolla, now Vivastream’s CTO, were working at an email marketing startup that fell prey to the dot com bubble and closed down.  Nick went on to work for Digital Impact, one of the leaders in the email marketing space. Digital Impact was quickly acquired by Acxiom where Nick expanded their digital presence in Europe by targeting mobile device manufacturers like Nokia and Sony Ericsson. Nick’s European travels would in a few short months provide the moment of inspiration for Vivastream.

At the 2010 Mobile World Congress, an event that draws over 40,000 attendees, Nick remembered one of the speakers mentioning that 3 billion people have mobile devices but there wasn’t an effective way to market to them while at the event.  Nick looked around the massive conference hall and didn’t see a single familiar face.  He understood that even with Linkedin, Twitter, and other social media platforms, it was difficult to connect with people.  And thus began the genesis of Vivastream, a mobile event technology solution to help marketers effectively market professional events.

Nick pitched the idea to Kyle Morehouse, a fellow former Acxiom colleague, who became Vivastream’s Chief Product Officer.  Together with Steve, they fleshed out the full concept and development began.

 

What is the origin of the name “Vivastream?”

Vivastream’s original name was InAdvance (as in, know someone “in advance” of meeting them), but the trio knew they needed a better name.  Nick thought of “Lifestream” and “Vivastream,” but he chose the latter due to its international appeal.  Investors took interest, and Vivastream was able to raise its founding rounds of capital.

And just like that, Vivastream was born.   Since 2011, Vivastream has been the premier provider of mobile event applications for enterprise events. More recently, the executive team had another “a-ha” moment when they realized their business was not just about creating mobile event applications, but also about generating insights from the terabytes of event data that had previously been ignored.

This lead to the creation of the Vivastream Insights Engine.  This engine looks at all the data being created around an event and makes sense of it. By pushing all this information through Vivastream, event producers can make sense of all of their disparate data sources. To make the process even more seamless, the Insights Engine pushes what it learns about attendees to marketing and sales CRM systems so sales executives can make use of the new found intelligence.

The Insights Engine has solved a crucial problem for our industry and has been well received by clients and partners.  It has allowed Vivastream to not only provide the platform for event activity, but also help glean intelligence from events.  We are proud that it has grown to become a very prominent part of our business.

So there you have it, the story of Vivastream’s beginnings. We are constantly amazed at how much growth we have had in just three and a half years and are excited for the future.

Posted on September 18, 2014 by - Uncategorized

Five REAL Ways that Event Apps Increase ROI

Editors note: This post was originally created by Vivastream’s former Social Media Manager,Anne St. Hilaire

Event apps increase ROI

In the events world today, it has practically become a “must-have” to integrate an event app with the development and execution of a successful conference, seminar or tradeshow. However, many companies and organizations question if the use of an event app is right for them, or their attendees, and they share concerns of adoption, cost and effort.
Through research and past proven results, it has been found that there are many tangible ways that event apps not only increase awareness, attendance and popularity of an event, but also more importantly – a company’s return on investment. Here are five time tested and statistically proven ways that event apps increase ROI that are enough to turn non-believers into believers.

1. Low cost of ownership
Using event technology to organize, market and execute an event reduces costs tremendously. If a single source (your event app) is organizing registered attendees, updating content, collecting insights anddelivering analytics, then an additional investment is not required to be spent on outsourcing these tasks, hiring freelance developers, or diverting IT resources from higher priority projects. Plus, the cost savings from online marketing and promotional campaigns as compared to traditional print campaigns are something that cannot be ignored.

2. No more wasteful paper promotional or registration items
Event apps allow you to put all the information you need to share about your event in the palm of your attendees hands. Less money can be spent on extensive show guides that list everything from session descriptions to speaker bios. Enter all of this information into a mobile event app and poof! Informationdelivered and money saved.

3. In-the-moment feedback
By using event technology, attendees can constantly post, comment and message about the sessions, speakers or exhibitors that are featured at an event. This kind of real-time feedback reveals both quantitative and qualitative data to use for future events, campaigns, product launches and more. As an event host, you can see attendee reactions and takeaways easily, which will enable you to react quickly, make revisions to content and improve your event in real-time. This will create a more engaging attendee experience. Also, if your event app includes surveys, polls, and rating features, there is no need to contract with a costly 3rd party system to collect this critical feedback.

4. Category and Topic based insights
One of the most useful and interesting factors of event apps is their ability to capture topic based insights. It is important to provide an event app that enables attendees to self report topics that they are interested in or can help with. Attendees want the ability to identify peers that can help solve a business challenge. It’s not only the speakers that are experts on a topic, often times it’s the people sitting next to them in a session. With an event stream and access to who is checking into what segments of an event, you have visibility into the categories and topics attendees were interested in most. The cost of acquiring this type of behavioral and interest data on business professionals from outside sources can exceed $50 CPM.

5. Monitor Engagement and Downstream Conversion
Finally, the ability to monitor engagement is key when looking to increase ROI through an event app.Gaining deep insight on event attendee interests, questions, content and posts help generate leads for sales enablement of relevant products or services. Money can be saved on campaigns and product development by capturing attendee feedback and analyzing engagement from events. This will help your marketing and product teams become more focused and efficient.