Posted on November 25, 2014 by - Uncategorized

Improving events is at the core of Vivastream. Our CTO Steve Francolla loves to say that he “eats, breathes and sleeps #eventtech.” Over the years we’ve worked with hundreds of event professionals and have gained a keen understanding of what it takes to be successful at an event as an attendee, speaker, exhibitor, and sponsor.


Network beyond the event

Before the widespread adoption of the Internet, it was rather time consuming to network before a trade show or conference. Event producers rarely published a list of attendees because it was not finalized until a few days before the event’s start date. This left little time to print and send the list via postal mail. Today, engaging with attendees before, during, and after the event is easier than ever. Usually this is done through two mediums:


  • mobile apps: Large scale events often have their own branded mobile app for attendees to use. Some event producers make the application available for download weeks, if not months, before the start of the event. These apps allow you to build an agenda and connect with attendees, speakers, exhibitors, and sponsors.


  • social media: Most event marketers will designate a specific Twitter hashtag for the event to enable attendees to be a part of the conversations and allow those who couldn’t attend to join the conversations.  LinkedIn is also a great resource for event networking and some events create a group for a specific event.


Travel and entertainment budgets are often the first to get axed when companies trim their budgets. An easy way to avoid this at your company is to prove the ROI for the event before you register. In a recent Forbes article, sales expert Ken Krogue mentions that his company only attends events if they can set enough appointments to pay for the event in advance. This is a tremendously powerful mindset to adapt with events.



Plan your answers

The first few moments of any first time meeting often goes like this:


Q: Where are you from?

A: New York City


Q:What do you do?

A: Marketing at a startup


We’ve all been asked for these answers hundreds if not thousands of times and often the reply is just a few words like above. A simple way to take the conversation to the next level is to have an expanded answer ready filled with phrases that make the listener want to learn more. Like this:


Q: Where are you from?

A: I grew up in Northern Jersey and went moved to Syracuse for my undergraduate and graduate studies. I recently moved back to NYC a few months ago.


Q:What do you do?

A: I just started doing Marketing for an exciting startup in Chelsea. We help large enterprises learn more about their customers through analyzing event data.


The goal here is to leave open spots in the conversation for the person you are speaking with to ask questions that easily keep the conversation going. Charisma expert Charlie Houpert talks about this in greater detail in a recent blog post.


Take notes post-networking


By the end of an event you could easily have a hundreds of business cards that require follow up. If you wait until the end of the event to remember all the details, odds are you will miss out on crucial details. To avoid this problem, try taking notes about the interaction immediately after it happens. Entrepreneur Robyn Scott wrote here about how a 30 second recap can yield a lifelong impact.


Another great way to make networking easier on yourself is to digitize the person’s business card. I like to take a picture of the card as soon as possible so I know I have a second copy if the physical one gets lost. Others prefer a more modern digital form and use apps like Full Contact, CamCard, or Card Reader.


Posted on November 18, 2014 by - Uncategorized

In 2012 over 1.8 million meetings were held involving an estimated 225 million attendees. Be it a conference, trade show or networking event events are a great way to strengthen and build your network. One of the most pervasive problems across the space is baked into events by design: limited time. Those attending trade shows or conferences only have a few days to  meet hundred if not thousands of people.


Throughout our work with event producers we’ve noticed three questions that must be answered in order to successfully keep attendees engaged post event.


How do you communicate to attendees post event?

While your attendees may not be present after the event you still have a handful of routes to keep them engaged.


  • E-mail: Any competent marketer knows that capturing email addresses is paramount to staying in contact with your community. The beauty of marketing through email is that you own the channel and are not relying on a third party to deliver the message. An easy first step to consider is sending a post event survey to all attendees.


  • Groups: Attendees want to know that they can access the event’s community after the conference ends. An easy way to accomplish this is through online groups. Creating a Linkedin group is one of the more popular options as it allows attendees to showcase their entire professional profiles. For tips on creating an awesome LinkedIn group check out this article from . Some events I’ve attended have chosen to make a facebook instead. This is a strategy I don’t recommend as it forces professionals to show off their personal lives, which may make many uncomfortable.


  • Mobile Apps: A stunning 92% of corporate events use mobile apps. These highly specialized applications are the perfect avenue to consider as attendees have already become accustomed to engaging with the application.


Do you leverage the insights collected at the event?

Conferences and events makeup 20% of a B2B marketer’s budget larger than both advertising and content marketing. Even though these expenditures comprise the lion’s share of their budget few marketers are able to adequately and systematically generate insights from these meetings. The actions your attendees take are directly relevant to your organization. Capturing insights from this often overlooked dataset should not ignored.



How do you make the next conversation relevant?

Every session your attendee goes to matters.  Every action they take at your event is a valuable opportunity to learn more about a potential customer. Knowing that an attendee went to 10 sessions on “big data” is a strong signal that they would amenable to a “big data” offering that your company may have. Knowing what they did easily tells you what they care about and helps you target your message.


We believe that event space is an industry that technology is just beginning to disrupt. Its not enough for a mobile app to display a schedule or build an agenda. Mobile event apps in 2014 need to help enterprises learn more about their customers. This is one of of the main focuses of the Viva technology and love talking to anyone who shares our passion.

Posted on November 11, 2014 by - Uncategorized

This post was written by Vivastream’s Director of Business Development: Steven Perchikov

It never ceases to amaze us the amount of time, money and energy that big companies spend on producing events for demand generation and how poor the follow through can be. We recently chatted with a large technology company that organizes dozens of events all over the country. When I asked them what some of the biggest challenges they were facing, a few things came up:

1) Too Much Data, Not Enough Organization

This is probably the biggest complaint we hear at Vivastream. These days, with all the event technology companies out there, from badge scanners, to registration companies and mobile apps, it’s no wonder there is so much data. In fact, a recent study by Internet Trends and Price Waterhouse Cooper stated that there are 1.3 million enterprise events organized each year, where terabytes of data are collected yet less than 1 percent of that data is analyzed in any meaningful way. Can you imagine that? Less than 1 percent!

This is precisely the issue we are looking to address with Vivastream. By taking all of the data from your events and organizing it by business topic we make sure that no valuable insights goes to waste.

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2) Too much manual manipulation of data

The other big issue they faced is how much time their CRM administrators, event marketers and demand generation folks were spending manually manipulating data. Between CSV forms from registration companies, reports from mobile apps, social streams and survey forms there was all this information that had to be input by hand. Not only was this work time consuming it is also extremely tedious, reducing the amount of joy people get out of their work.

We’ve gone to great lengths to address this issue through our integrations. Currently we integrate with every major event technology (e.g. CVent, Etouches ) and also connect with all of the major CRMs like Salesforce and Sugar. The beauty and benefit of this is that it saves hundreds of hours for companies that organize a lot of events.

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3) Salespeople wait too long before being able to contact their prospects

Oftentimes it takes salespeople weeks to get to the leads from events. Often this is because of how long it takes to manually sort all of the data and to ensure it’s been uploaded into the corresponding CRMs and email marketing solutions. By the sales team gets those leads, they aren’t even hot any more, making the entire event that was held somewhat wasteful.

Screen Shot 2014-11-07 at 2.29.19 PM

The beauty and the brilliance of Vivastream is that our engine instantly takes the data from the event and plugs in actionable next steps for the sales team. This way they can call and contact prospects that day after the event, or even before it.

What more can be said, for the right company, with the right set of challenges, we definitely have an interesting solution.



Posted on November 3, 2014 by - Uncategorized

ClickZ kicks off on Monday November 3rd at the beautiful Palmer House Hilton in the heart of downtown Chicago. The Palmer house is only a few blocks from Millenium Park and its famed bean structure. The Art Institute of Chicago is also only a block away from the event.


ClickZ just completed a #TreatmetoCZLChi Twitter contest where platinum passes to the event were given away to two individuals who creatively tweeted about why they were excited for the event. You can see the two winning tweets here and here


Across 4 days ClickZ features 10 different tracks and over 40 sessions. Take a look at some of the sessions we are most excited for:


#CZLChi: Day by Day


Monday at ClickZ is considered a training day before the main conference begins. Throughout the day are four sessions covering User Experience, email marketing, web analytics, and content promotion. If you are new to ClickZ you should attend the Newcomer’s Meetup at 5:30.  The day ends with a Meet & Greet where you can network with the rest of  your fellow ClickZ attendees.


Tuesday kicks off the main conference with an opening keynote from futurist Brian Solis. Brian will present on The A.R.T. of Engagement which focuses on “the importance of experience in each of the four moments of truth”. Did you know that our brains process images 60,000 times more quickly than text? This is just one of the many reasons that visuals are an important component of your marketing program. Krista Neher will be leading a session on Using Visuals to Generate Break-Through Results from Social Media . The beauty of an industry leading event like ClickZ is how thought leaders from a variety of different digital areas converge to share best practices. The Experts Roundtable is a fantastic example of ClickZ showcasing expertise in a variety of areas.


Wednesday starts off with a keynote from Greg Stuart, CEO of the Mobile Marketing Association, on where mobile marketing currently stands as well as what is in store for the future. One of the most talked about trends in marketing today is native advertising and its affect on the integrity of journalism. Fortunately for #CZLCHI attendees there is a session all about native content led by Lauri Baker of the Huffington Post. To wind down the day we have a happy hour  which gives attendees a chance to network with presenters.


Thursday is the final day of ClickZ Chicago and it is packed with fantastic content across 12 sessions.  In the morning you can learn 12 Tips for the Perfect Email Campaign from Sundeep Kapur of Allied Solutions. Marketing in a Multi Screen World teaches attendees best practices of campaigns that reach customers across more than one device.


Get Connected With the ClickZ Mobile App


We are thrilled to be powering the ClickZ mobile social networking tool. This means that your event experience is not limited to your time in Chicago!  Before, during, and after the event you can harvest the power of ClickZ on your mobile device.


Through the application you can do all of the following:


Download the application for iPhone or Android and join the conversation today!

Thank you to Yahoo , ResponseTap, dac Group, Majestic, TrustPilot  and the rest of the ClickZ sponsors for supporting this fantastic event!