Posted on October 20, 2014 by - Uncategorized

DMA2014 kicks off on Saturday, October 25 and we couldn’t be more excited, especially since it’s in beautiful, sunny San Diego!  At Vivastream we are data junkies so an event focused on data-driven marketing is right in our sweet spot. Here is a preview of the event so you can make the most of your DMA experience.


More than 100 speakers will present 150 sessions across six days. The main conference is bookended by two workshop series which will help every marketer get up to speed on the latest and greatest in industry best practices, strategies, and solutions.



DMA2014: Day by Day

Start your DMA experience on Saturday by attending one of eight workshops offered. That evening there will be a short international meet and greet followed by the anticipated DMA2014 Launch Party.


Sunday features the second halves of the eight workshops and the exhibit hall opens in the afternoon.  At the Innovation Award Reception, four awards will be given out and attendees will have the opportunity to network with the winners.


The main conference officially begins Monday with a three-part opening keynote. Wunderman’s Gary S. Laben will lead a conversation with executives from Shell and Air Canada followed by opening remarks from the DMA. The third part of the morning features NBA legend and entrepreneur Magic Johnson speaking about creating meaningful customer experiences.  Don’t forget to hit the expo hall, attend sessions and then network the night away at one (or all!) of the many parties hosted by various companies.


In addition to the exhibit hall and concurrent sessions, Tuesday features 15-minute 1:1 guru sessions on a variety of topics. Later that day there will be a Halloween Happy Hour and the ECHO Awards Gala so don’t forget to pack your tux or cocktail dress.


Wednesday and Thursday feature a variety of workshops and concurrent sessions. Be sure to check out What’s NeXt, the final session of DMA that will take a look into the future of data marketing.



Get Connected With the myDMA2014 Mobile App

We are thrilled to be powering the myDMA2014 mobile app for the fourth straight year. This means that your event experience is not limited to your time in San Diego!  Before, during, and after the event you can harvest the power of DMA2014 on your mobile device.


Through the application you can do all of the following:


Download the myDMA 2014 app for iPhone or Android and join the conversation today!


Thank you to the Adobe, Japs-Olson, Selligent, Teradata and the rest of the  DMA 2014 Sponsors for supporting this fantastic event!