Across the four major app ecosystems there are over 2.1 million mobile applications available for download. Even though they are taking over the way we browse the web, mobile applications are fairly new to the Internet. An even newer subset of mobile apps are event apps which are designed to be used by attendees at professional conferences, events, and tradeshows. Since Vivastream is part of this ecosystem, we thought it would be beneficial to highlight how the industry has evolved over the past few years.
Phase 1 (2011-2012): The First Apps
First generation event applications were mostly focused on digitizing an event’s agenda. These applications were created to show attendees what, when and where sessions were being held. In many cases, this was merely displaying the agenda as a PDF that did not offer any interaction by the user. Other instances allowed attendees to build their own agenda for the specific event.
Phase 2 (2012-2014): The Learning App
The next evolution of event apps were built to improve an attendee’s overall event experience. Through integrated, in-app messaging, these applications allowed attendees to provide feedback to presenters and event organizers. More advanced apps included surveys and polls as additional tools to submit responses.
Phase 3 (2014 – Present) : The Analyzing App
The current era of apps for professional events is marked by gaining insights from the event in real time, which is a multi-step process. First, all the signals need to be collected from event activity such as check-ins or discussion involvement. Second, these insights are ranked and scored by topic. The third and final step is where Vivastream noticed an untapped market. Unlike other apps, Vivastream doesn’t just leave this valuable information in the event application. Rather, our proprietary software pushes this information to our clients’ sales and marketing platforms. This is the magic that allows insights gleaned from events to be used for sales and marketing efforts long after the event has ended.