Football fans spend all year waiting for the Super Bowl. For data driven marketers their “big game” is the Direct Marketing Association’s annual conference and exhibition. DMA14 bills itself as “The Global Event for Data-Driven Marketers.” Monday October 27th is the kickoff of the main DMA event. Since we are proud to be powering the MyDMA2014 social networking tool and mobile app we thought we would give a short preview of DMA’s first day
The morning keynote featuring Magic Johnson and JoAnne Monfradi Dunn already has 532 attendees and will be a great kickoff for DMA14. Magic Johnson will address the crowd and focus on two important themes of DMA14: engaging with consumers and business as a force for good.
The number of channels to reach consumers is growing exponentially. One of the few constants through all this is email marketing and it should come as no surprise that email marketing will be a major focus at DMA14. Already, 232 attendees have noted that they are interested in email and an additional 171 indicated that they can help with email. Email sessions this week include:
- Email in 2015: How Mobile & Google Have Changed the Game
- What’s Working Now: Critical Email and Emerging Media Trends
- Capture, Convince, + Close: Email Creative that Works for You
- Mythbusting: Think You Know All There Is to Know About Email? Think Again
Over 500 attendees have mentioned that they are attending these sessions.
One of the most important aspects of any event is the opportunity get to know your fellow marketers. What is special about the first day of DMA14 is that attendees have routes to engage with others in both digital and non-digital forms.
Digitally, the MyDMA2014 social networking tool was released in early October which allowed participants to follow and chat with other attendees over two weeks in advance of the event. For more info on the best ways to use the mobile app, check out our comprehensive DMA14 preview posted earlier this week.
Tomorrow there will be plenty of opportunities to mingle amongst the DMA14 crowd beyond the typical slideshow-based presentations. Three of our favorite networking events are:
We hope you are as excited as we are for the first day of DMA14. Let us know what sessions and topics you are enjoying by tweeting with with the hashtag #DMA14.