As it is for most new employees, the on-boarding process can be daunting as tons of new information is uploaded into the new hire’s brain. I understood what Vivastream did, but I wanted to learn more about who Vivastream is as an organization and technology game-changer. So one of the first things I did when I started was interview team members to get a better understanding of the company, its mission and the people who are Vivastream. One of my favorite stories was how Vivastream was founded and I thought sharing this story with our you, our community, would shine an important light on what makes this company so special.
In the late 1990s Nick Fugaro, now Vivastream’s CEO, and Steve Francolla, now Vivastream’s CTO, were working at an email marketing startup that fell prey to the dot com bubble and closed down. Nick went on to work for Digital Impact, one of the leaders in the email marketing space. Digital Impact was quickly acquired by Acxiom where Nick expanded their digital presence in Europe by targeting mobile device manufacturers like Nokia and Sony Ericsson. Nick’s European travels would in a few short months provide the moment of inspiration for Vivastream.
At the 2010 Mobile World Congress, an event that draws over 40,000 attendees, Nick remembered one of the speakers mentioning that 3 billion people have mobile devices but there wasn’t an effective way to market to them while at the event. Nick looked around the massive conference hall and didn’t see a single familiar face. He understood that even with Linkedin, Twitter, and other social media platforms, it was difficult to connect with people. And thus began the genesis of Vivastream, a mobile event technology solution to help marketers effectively market professional events.
Nick pitched the idea to Kyle Morehouse, a fellow former Acxiom colleague, who became Vivastream’s Chief Product Officer. Together with Steve, they fleshed out the full concept and development began.
What is the origin of the name “Vivastream?”
Vivastream’s original name was InAdvance (as in, know someone “in advance” of meeting them), but the trio knew they needed a better name. Nick thought of “Lifestream” and “Vivastream,” but he chose the latter due to its international appeal. Investors took interest, and Vivastream was able to raise its founding rounds of capital.
And just like that, Vivastream was born. Since 2011, Vivastream has been the premier provider of mobile event applications for enterprise events. More recently, the executive team had another “a-ha” moment when they realized their business was not just about creating mobile event applications, but also about generating insights from the terabytes of event data that had previously been ignored.
This lead to the creation of the Vivastream Insights Engine. This engine looks at all the data being created around an event and makes sense of it. By pushing all this information through Vivastream, event producers can make sense of all of their disparate data sources. To make the process even more seamless, the Insights Engine pushes what it learns about attendees to marketing and sales CRM systems so sales executives can make use of the new found intelligence.
The Insights Engine has solved a crucial problem for our industry and has been well received by clients and partners. It has allowed Vivastream to not only provide the platform for event activity, but also help glean intelligence from events. We are proud that it has grown to become a very prominent part of our business.
So there you have it, the story of Vivastream’s beginnings. We are constantly amazed at how much growth we have had in just three and a half years and are excited for the future.